We’ve Seen The Future…


… And it’s beautiful. 60-year-old Land Rover’s LRX hybrid-crossover is a catalogue of technological advancements and incredible detailing, without losing sight of the brand’s core values. From the iPhone docking system, to its tyres engraved with the LRX logo; from the spacious interior that glows colourfully depending on how the vehicle is being used (green for economy mode, red in sports mode, blue in standard), to the floating LCD graphics on its electronic display; from its 4×4 agility, to its sound environment credentials. Muscular yet sleek, the compact two-door signifies the future of the Land Rover brand: lighter (thanks to the use of polycarbonates and aluminium), more environmentally friendly (from chromium-free dyes, carpeting made from sustainable source, fabrics made from recycled plastic bottles, improved fuel efficiency and reduced C02 emissions) and yet still practical and gorgeous, the LRX is expected to hit showrooms in three years. Your iPhone is going to have to wait a long time for its rather swanky new mobile home.




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