A Times Square-Style Makeover?

W Hotel London

With the announcement of Starwood’s chic W brand arriving on our shores, there’s hope that Leicester Square might get the rebranding and revamp it’s long deserved. Work on the five-star property has already begun with the demolition of the eye-sore that was the Swiss Centre, and the Resource team are hoping that London’s own W Hotel out-post will be as fun and fabulous as its other properties – with its presence injecting some much-need glamour into the heart of the West End. As well as 194 rooms and suites, the development will include two-storey residences, bars – which, knowing W, will be the hottest ticket in town – a restaurant and a spa and fitness centre. Due to open in late 2010, it gives Starwood a few years to help sweep the detritus out of the Square.

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